Yamaha Golf Car
Deliverables
- Campaign Concepting
- Copywriting
- Creative Excecution
- Campaign Management
The power of strategic paid advertising combined with with targeted email marketing.
YGC has been a long standing client, so when they came to us with an opportunity to help them quickly create and launch a campaign at the beginning of the year we where just as excited. This was special as one of the first times they have run this type of campaign for personal transportation vehicles (PTVs). This campaign was going to be short 1-2 months. The goals of the campaign where to increase purchases of select model PTV’s by driving awareness, engagement with email and landing page ultimately through increased traffic to local dealers.
Campaign Manafesto
Social Ads
Display Ads
For the display ads we ran a test of 2 different ad types. 1 with the theme name as the primary headline and the cash savings as the pay off. in the 2nd version we switched the priority of those messages to see which add type would drive a better click through rate.
Targeted Email
We knew that the first impression of the new web experience was crucial for the brand, leveraging authentic imagery that reflects the moments spent in the kitchen with family and adding that emotional connection to it’s products. Carefully crafted designs for both mobile and desktop ensure the new experience meets consumers where they are, from finding new products to searching for recipes.
Landing Page
Campaign Performance
