Vector Security
Deliverables
- Brand Framework
- Visual Identity
- Content Strategy
- UX Strategy
- Website Design
- Website Development
A Unified Digital Experience for Every Vector Customer
Vector Security was undertaking a complete digital transformation across its website, customer portals, and dealer portals. Our team guided the conceptual phase, evolving the brand and visual system into an industry-leading design framework that supports smooth, intuitive user journeys. By turning business goals into clear features and purposeful functionality, we created a digital experience that feels more human, more confident, and far more efficient for every type of user.
Brand Concepts
Building on the brand framework, we explored concepts that bring the brand to life.
Customer Portal
The first priority was the customer portal, due to acquisition strategy and need to to address user frustration.
UX / Content IA
Since the website had multiple journeys for residential and business users reorganizing the content was a crucial step. So we leveraged our content IA, which is a combination of lo-fi wireframes and content outline. This helps us validate the new journeys with the client.
Design
Business Site
A revamped business section of the site, enables small, mid and large business find the right information fast. We also developed a quiz, the lets them self select information about them in an easy to capture manner that enables the sales teams to follow up faster, creating better experience.
