Mental Health Month Campaign

Client

McKnight Brain Research Foundation

Deliverables

Creative Strategy
Campaign Concepting
Media Strategy & Planning
Copywriting
Content Creation
SEO & PPC

Increase brand awareness and engagement

The goal of this marketing activation was to create an amplified conversion around Mental Health Awareness Month is association with McKnight Brain Research Foundation.

Through this campaign, the public should be more educated on aging cognitive health, brand association with the month, higher engagement with the foundation, and relationship building with new participants.

We collaborated with our media team on a full-funnel marketing strategy to engage with participation at all “customer” interaction points to accomplish our goals.

Then our creative team quickly came up with multiple concepts that we presented to our client, who choose the direction below.

Mental Health Matters

This theme is an extension/companion to the main MBRF theme “Your Mind Matters”, bringing home the importance of both distinct messages.

The campaign seeks to educate and remind our target audience that mental is an important, wide-ranging condition, including emotional, psychological, and social well-being.

What’s more, mental health also plays a key role in overall brain health, making it crucial to practice self-care, manage stress, and seek medical attention if necessary.