Pentair Pools
Deliverables
- Campaign Concepting
- Copywriting
- Creative Excecution
- Campaign Management
Develop a go-to-market strategy that differentiates Pentair Pool Products with consumers.
In partnership with the Pentair Pool Team, we engaged on an annual program and business model to develop, deploy and optimize integrated digital programs with an emphasis on 3 service offerings. Goals of the year where to drive an increase in sales by 15%, increase rebate redemptions by 15%, improve email capture and drive engagement with the dealer locator ultimately driving traffic to local dealers.
Display Ads
Social Ads
We created a series of ads to prevent ad fatigue.
Email Campaign
Multi-track email strategy and engagement.
Landing Pages
Video Ads & Radio
As part of the campaign we had 15s videos that aligned with the 4 segments. We also used created a set of radio ads that ran on iHeart Radio.
Campaign Performance
